The office manages internal and external communications and is the official liaison for news media. As the University’s publications resource, the office produces a variety of printed material, including the University’s alumni publication—The Haven Magazine, the LHU newsletter, special publications, and collateral material. The office also manages web and electronic publications, multimedia projects, and takes creative lead in the design and content management of the University’s website.
The Office of Strategic Communications acts as the liaison between the University and external organizations, business leaders, local and state elected officials, and community non-profits to build strong relationships— thus positioning the University as an important local and regional partner.
Advancing the goals, image, and mission of the University by promoting the University to internal and external constituencies and the public is key to building recognition and attracting a diverse and vibrant student body, maintaining a complement of highly-qualified faculty and staff, and solidifying strong community partnerships.
The office has oversight for the following areas:
- Media and public relations
- Community relations
- Multimedia communication
- Social media communication
- Brand development and compliance
- Internal and external communication
- Crisis communication
- University publications
The office is a campus-wide resource that promotes pride, support, and recognition to key constituencies through authentic and compelling narratives.
Elizabeth Arnold is Executive Director of Strategic Communications within the Advancement division. Arnold oversees the University’s communications, web, and marketing operations. This includes all internal and external communication, media relations, and social media, publications including The Haven alumni magazine, the University website, and University branding and marketing.