Communication Program

Giving you the technical skills to get the job and the interpersonal skills to keep it.

What You'll Study

Advertising and Public Relations Track

This track prepares you for a career in advertising sales, copywriting, designing, public relations writing, and more. Skills taught include developing ad and PR campaigns, creative writing, design skills, and market research methods. Track courses combine a theoretical framework with current issues. Topics covered include:

  • Writing for the Mass Media
  • Principles of Advertising
  • Advertising Design
  • Communication Law and Ethics
Electronic Media Track

This track will lead you to a career in broadcast radio or television. The combination of course work and real-world experience can result in a future as a TV producer, radio DJ, sportscaster, reporter, videographer, production specialist, and more. Track courses are designed to teach technology and software applications; production skills; writing, recording and editing skills; and on-air performance skills. Topics covered include:

  • Writing for the Mass Media
  • Sports Broadcasting
  • Corporate Video Production
  • Radio Workshop


Journalism Track

The journalism track will prepare you for a career in print and online media. From a reporter, editor, or publisher, copy writer, and more, your foundation in factual writing will prepare you to take on the world one story at a time. You’ll hone your news judgement skills, learn numerous writing styles, and acquire copy editing and media design skills. Topics covered include:

  • Multimedia Journalism
  • Feature Writing
  • News Reporting
  • Sports Writing


Organizational and Presentational Communication

In this track you will learn to function proficiently across a range of professional settings and have the ability to perform for audiences in various public contexts. Faculty will teach you the process of communication and how to deliver successful presentations, lead productive teams, and compose effective formal documents. Graduates of this track could pursue careers in fields as diverse as corporate communication and training, consulting, lobbying, political communication, management, sales, ministry, and higher education administration. Topics covered include:

  • Organizational Communication
  • Argumentation and Debate
  • Public Relations
  • Advanced Public Speaking


Image 1Image 2

Program Highlights

  • Real-World Experience: With four different tracks available, your future career opportunities are endless. At LHU you have the chance to learn  across a variety of disciplines with industry standard equipment, including:
  • LHU TV Studio: The Communication Program is excited to announce plans for digitizing the TV studio control room.  Those who visit the control room on the 6th floor of Robinson will see the latest technology in digital production as well as improvements to the physical plant.

    The new technology will offer students an opportunity to produce state-of-the-art programming as well as learn the latest techniques in digital media delivery. The more than $50,000 in updates are scheduled to be completed prior to the start of the fall 2017 semester.
  • Internships: Industry experience gives you a leg-up on future competition and prepares you for life in the real world. Recent students have interned with:
      • The Discovery Channel
      • BET Network
      • XM Satellite Radio
      • The Pittsburgh Pirates
      • The Philadelphia Sixers
      • The American Red Cross
      • Sherman Advertising Associates
  • Scholarships: From honorariums to full-tuition waivers, scholarships exist to reward your hard work and dedication to the major. Find more information here.  
  • Career Options: Our recent graduates have found success in the following careers:
      • Digital Graphics Producer—WPVI Philadelphia
      • Senior Editorial Director—I-5 Publishing
      • Director of Federal Government Affairs—KPMG LLP
      • Senior Producer—Center City Film & Video

Communication Program

Why Our Students Love Our Program

Small class sizes with big opportunities.  That's what our students love about our communication program. The hands on experience and one-on-one interaction with our expert faculty that you'll receive will prepare you for life after graduation.  To learn more, check out this video that was produced by our students.

Want to Know More?

Department of Communication

Dr. Karen Kline
604 Robinson Learning Center, Lock Haven University
(570) 484-2376

Contact our Admissions Office

8:00am to 4:00pm Monday-Friday
(570) 484-2027

Connect with Admissions Online

Not PrinceFaxMail PhoneSearchFacebook GitHub InstagramKickStarterLinkedInPinterestRedditRSSTumblrTwitterVineWordPressYouTube