Doctorate of Business Administration – Marketing, (2007) Argosy University, Sarasota
Florida
Masters of Business Administration – Marketing, Fordham University, New York City
Courses Developed
Consumer Behavior
Internet Marketing & eCommerce
Entrepreneurial & Small Business Marketing
Marketing Research
Behavioral Pricing
Programs Developed
Marketing Concentration
Entrepreneurship Concentration (co-developed with Drs. Myers and Kurzynski)
Books Published
Setting Profitable Prices – A step-by-step guide to pricing strategy without hiring
a consultant. Published 2013 by John Wiley.
46 Ways to Raise Prices – Without losing sales. Published 2005
Pricing Psychology Report. Published 2003
Professional Presentations
Jensen, M., Drozdenko, R., & Coelho, D. (2012, August). Incumbent price responses
to an entrant: A re-examination of previous research. Symposium conducted at the Behavioral
Pricing Conference, Wayne State University, Detroit MI.
Drozdenko, R. G., Jensen, M., & Coelho, D. (2012, January). Online search behavior:
websites visited, products searched, perceived benefit and consumer characteristics.
International Academy of Business and Public Administration Disciplines (IABPAD) Conference,
Orlando FL.
Jensen, M., Coelho, D., & Drozdenko, R. (2011, August). Willingness to pay a premium
for green products: Relationships with marketing communications and consumer psychographics.
Behavioral Pricing Conference, Syracuse University. Syracuse NY.
Drozdenko, R.G., Coelho, D.R., & Jensen, M. (2011, May). Factors affecting the acceptance
of new green products. Academy of Marketing Science Annual Conference. Coral Gables
FL.
Drozdenko, R. G., Coelho, D., & Jensen, M. (2010, January). Roger’s factors affecting
consumer acceptance of innovation: are they being implemented? International Academy
of Business and Public Administration Disciplines (IABPAD) Conference, Orlando FL.
Campus Locations
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Giving Back to Lock Haven University
“For us, giving to LHU is a priority. My Lock Haven education afforded me a lot of
opportunities and now it’s an honor to be able to help others.” – Ron Bowes ’66