Dr. Marlene Jensen

Education: 

• Doctorate of Business Administration – Marketing, (2007) Argosy University, Sarasota Florida
• Masters of Business Administration – Marketing, Fordham University, New York City

Courses Developed

• Consumer Behavior
• Internet Marketing & eCommerce
• Entrepreneurial & Small Business Marketing
• Marketing Research
• Behavioral Pricing

Programs Developed

• Marketing Concentration
• Entrepreneurship Concentration (co-developed with Drs. Myers and Kurzynski)

Books Published

Setting Profitable Prices – A step-by-step guide to pricing strategy without hiring a consultant. Published 2013 by John Wiley.

46 Ways to Raise Prices – Without losing sales. Published 2005

Pricing Psychology Report. Published 2003

Professional Presentations

Jensen, M., Drozdenko, R., & Coelho, D. (2012, August). Incumbent price responses to an entrant: A re-examination of previous research. Symposium conducted at the Behavioral Pricing Conference, Wayne State University, Detroit MI.

Drozdenko, R. G., Jensen, M., & Coelho, D. (2012, January). Online search behavior: websites visited, products searched, perceived benefit and consumer characteristics. International Academy of Business and Public Administration Disciplines (IABPAD) Conference, Orlando FL.

Jensen, M., Coelho, D., & Drozdenko, R. (2011, August). Willingness to pay a premium for green products: Relationships with marketing communications and consumer psychographics. Behavioral Pricing Conference, Syracuse University. Syracuse NY.

Drozdenko, R.G., Coelho, D.R., & Jensen, M. (2011, May). Factors affecting the acceptance of new green products. Academy of Marketing Science Annual Conference. Coral Gables FL.

Drozdenko, R. G., Coelho, D., & Jensen, M. (2010, January). Roger’s factors affecting consumer acceptance of innovation: are they being implemented? International Academy of Business and Public Administration Disciplines (IABPAD) Conference, Orlando FL.