Marketing Courses

 

MRKT200 Intro to Marketing

[Minimum Semester Hours: 3 sh; Maximum Semester Hours: 3 sh]

Introduces students to marketing, which is the activity and processes for creating, communicating and delivering offerings that have value. Students will learn to analyze an industry for opportunities, segment and select appropriate target groups, analyze competitive offerings, plan for appropriate primary research, conduct online or retail tests, set up promotional plans, research appropriate media, and create a marketing budget -- all culminating in the creation of a full marketing plan.

Prerequisite: None

Corequisite:   None


 

MRKT300 Consumer Behavior

[Minimum Semester Hours: 3 sh; Maximum Semester Hours: 3 sh]

Examination of buying units (e.g., people, family, and organizations) and the exchange processes involved in acquiring, consuming, and disposing of goods, services, experiences, and ideas.  Concepts and research methods from marketing and the social and behavioral sciences are applied to describe decision processes in the context of the global marketplace.  Students examine how marketers use consumer data, including demographics, psychographics, geography and usage patterns, in product development, service, promotion, pricing, and distribution channels.

Prerequisite: ( MRKT200 )

Corequisite:   None


 

MRKT305 Internet Marketing and e-Commerce

[Minimum Semester Hours: 3 sh; Maximum Semester Hours: 3 sh]

An introduction to internet marketing as a rapidly changing tool.  Students examine successful models for online businesses, learn in what situations each is applicable and learn strategic marketing methods for each model.  In addition to theory, there is a strong applications component to this course, including email, landing pages, autoresponders, web-generated databases, search and banner ads, blogs, persona development and analytics.

Prerequisite: ( MRKT200 )

Corequisite:   None


 

MRKT310 Entrepreneurial and Small Business Marketing

[Minimum Semester Hours: 3 sh; Maximum Semester Hours: 3 sh]

An introduction to the analysis and practice of marketing with limited financial and human resources. Students will learn theory and applications in recognizing opportunities, strategizing, testing, and rolling out launches, as well as marketing their new product or service to banks, venture capitalists, and other potential sources of funding. They will also learn to utilize a wide variety of appropriate no- or low-cost marketing tools.

Prerequisite: ( MRKT200 )

Corequisite:   None


 

MRKT405 Behaviorial Pricing

[Minimum Semester Hours: 3 sh; Maximum Semester Hours: 3sh ]

An in-depth understanding of behavioral/psychological responses of buyers to various pricing strategies.  The course includes a study of value creation, price structure, value communication, pricing policy and levels, pricing over the product life cycle, strategy implementation, competition, measurements of price sensitivity, and pricing ethics and the law.  This course will provide students with the knowledge and confidence to address pricing in their careers. 

Prerequisite: ( MRKT200 )

Corequisite: None


 

MRKT410 Marketing Research

[Minimum Semester Hours: 3 sh; Maximum Semester Hours: 3sh ]

A reinforcement and extension of the theory and application of marketing research.  Students will learn how to conduct marketing research (i.e., the systematic and objective process of generating information to aid in making marketing decisions).  They will identify what information is required, design the best method for collecting information (both on- and off-line), manage and implement the collection of data, analyze the results, and communicate the findings and their implications. 

Prerequisite: ( MATH107 AND MRKT200 )

Corequisite:   None


 

MRKT480 Topics in Marketing
[Minimum Semester Hours: 3 sh; Maximum Semester Hours: 3sh ]

An introduction to in-depth aspects of marketing and topics of current interest.  Specific topics for a section to be determined prior to the semester in which the course is offered.  Previous topics have included Behavioral Pricing (now offered regularly) and International Marketing.

Prerequisite: ( MRKT200 )

Corequisite:   None

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